what it means to you
Geolocation can be extremely helpful to a business that needs some clout. It can allow a business the ability to target a very specific audience. Geolocation can also be a risky business that will require a lot of homework. A business could lose a large amount of money on wasted ads if targeting the wrong area/wrong people.
what it means to us
Say you’re new to town and don’t know what all is available. Well, geolocation can be a great way the business can reach out to you and make you feel more in the, “know.” On the flip side, geolocation can feel like an invasion of privacy. Strangers using your location to make assumptions about your preferences can be a big turn off.
what it means to me
My thoughts are a long the lines of how far advertising has come and what lines it has crossed. I wonder at what it was like when people just lived -not sold things to live.
As a consumer, I feel constantly bombarded by ads. As a producer, I see that to succeed I must advertise. I wonder what it would be like if we all just took advertising down a notch or two, gave everyone a break, and if we would still need something as inventive (or invasive) as geolocation.
Here, you can learn a little more about geolocation and its ins-and-outs.
My very best,
Alexandra Grace
AGHarris 